First Nokia smartphone, Nokia 6 launched in China by HMD Global
Description and Review
The decision by HMD to launch its first Android smartphone into China is a reflection of the desire to meet the real world needs of consumers in different markets around the world. With over 552 million smartphone users in China in 2016, a figure that is predicted to grow to more than 593 million users by 20171, it is a strategically important market where premium design and quality is highly valued by consumers.
With the arrival of Nokia 6, consumers will see superior craftsmanship and design quality in action. It takes 55 minutes to machine a single Nokia 6 from a solid block of 6000 series aluminium. It then receives two separate anodising processes, taking over ten hours to complete, with each phone being polished no less than five times. The end result is an aluminium unibody with the highest level of visual and structural quality.
Delivering quality to the core, the Nokia 6 display has a bright hybrid in-cell 5.5” screen with full HD resolution and incredible colour reproduction wrapped in 2.5D Gorilla Glass. The display stack is laminated together with a polarizer layer enabling excellent sunlight readability and slim form. The build is completed with the latest generation Qualcomm Snapdragon™ 430 processor with X6 LTE modem designed for excellent battery life and superior graphics performance.
The Nokia 6 has 4GB RAM and 64GB storage with which to run the latest version of Android Nougat and is packed with entertainment to bring to life the latest that Android has to offer. The dual amplifiers deliver a 6dB louder sound than a regular amp, giving higher voice, deeper bass and unmatched clarity. Dolby Atmos creates powerful, moving audio that seems to flow all around users. The Nokia 6 packs a 16MP phase detection auto focus rear camera for sharp detailed pictures, and an 8MP front camera. The f/2.0 aperture lenses and exclusive camera UI with automatic scene detection make it easy to take great shots every time.
Arto Nummela, CEO, HMD Global said: “Just a short while ago we announced the launch of HMD Global. From the outset we have stated that we intend to move with speed to establish a position as a player in the smartphone category and create products that truly meet consumer needs. The Nokia 6 is a result of listening to our consumers who desire a beautifully crafted handset with exceptional durability, entertainment and display features.Our ambition is to deliver a premium product, which meets consumer needs at every price point, in every market. We start today, with our premium, high quality Nokia 6; built to deliver a fantastic core user experience for Chinese consumers. We look forward to unveiling further products in the first half of this year.”
Nestor Xu, Vice President Greater China, HMD Global said: “China is the largest and most competitive smartphone market in the world. It is no coincidence that we have chosen to bring our first Android device to China with a long-term partner. JD.com is known for its upwardly mobile customer base and it has for many years believed in the Nokia brand and sold millions of our products to Chinese customers. Launching our first smartphone device, in such a strategically important market, with JD.com a trusted online retailer marks a signal of intent.”
Juho Sarvikas, Chief Product Officer, HMD Global said: “We have set ourselves a mission to deliver the best possible smartphone experience, with a beautiful premium design touch, to everyone, at every price point. By building on true Nokia phone hallmarks of leading design and materials, an obsessive focus on the latest technology and solving real-life issues, we believe we have a unique proposition for consumers. The Nokia 6 marks the first step on our journey, with more to come in 2017.”
Shengli Hu, President of 3C Business Unit, JD.com, said: “The Nokia 6 marks a new milestone for the iconic brand, and JD.com is proud to work with HMD on this exclusive launch in China. Our 200 million active consumers come to JD.com to shop for guaranteed high-quality products from the world’s leading brands, and we are proud to provide a trusted outlet for them to reconnect with Nokia phones.”
Nokia 6 will debut exclusively through JD.com in early 2017 in China. Competitively priced for the aspirational smartphone user, the Nokia 6 is 1699 CNY at JD.com